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The 2nd Beijing International Baking Industry Exhibition



The 2nd Beijing International Baking Industry Exhibition
Beijing International Raw and Supplementary Materials for Baking, Ingredients for Western Food and Baking Equipment 
Exposition 2005 will be held at the same time. 

Show days: April 27-29, 2005   Venue: Beijing Exhibition Hall, China

I.	Market Background£º
¡¿China is the most promising market for baking industry -- With the development of Chinese economy and the quickening of 
life rhythm, Chinese people have changed their dietetic concept. Fast food is becoming more and more popular. Advanced 
baking techniques will attract more and more people to choose fast and clean and baked food. Baking industry will have a 
bright future in China with a population of 1.3 billion. Now, the market of baking industry has become thriving in the 
South, especially in Shanghai and Guangzhou, due to its early start. In the North, especially in Beijing, baking industry is 
developing rapidly in spite of the late start. There is a most promising market for baking industry in China. 
¡¿Review of Last Exposition--Beijing International Baking Industry Exposition  2004 was a great success under the strong 
support from within this industry. The exposition covered an area of 8000m2. Many famous domestic and foreign enterprises 
were attracted. Approximately, 200 enterprises dealing with raw and supplementary materials, production and processing 
equipment, packing boxes and utensils have attended it. According to statistics, 95 percent exhibitors were satisfied with 
this exposition. Some of them booked the exposition place for 2005 at that time. Many believed that the effect was beyond 
expectation. CIEC Second Beijing International Baking Industry Exposition will be held on April 27-29, 2005. It will cover 
an area of 15,000m2 and prepare 700 booths. Exposition of CIEC The is becoming the most influential and promising exposition 
of baking industry after Shanghai and Guangzhou. 
¡¿New Starting Point, New Height--As the only exposition sponsored by China National Food Industry Association Beijing 
Branch, it is extremely authoritative.  Chairman Wang Wenzhe and Yang Liuyin, chairman of China Council for the Promotion of 
International Trade Beijing Branch wrote down "hold good exposition to develop food market" and "strength international 
exchange and cooperation" respectively. The organizers dedicate to hold top-quality exposition and create famous exposition 
brand. They carefully sum up the experience and lessons of the last exposition and make efforts to provide top service 
relying on advanced exposition concept, powerful propaganda, multi-layer business and trade purchasing, all-around academic 
exchanges, and distinct exposition activities to make it the No. 1 exposition in Chinese baking market. 
 
Sponsors£ºChina National Food Industry Association          
     Beijing Branch of  China Council for  Promotion  of International Trade
     Beijing Branch of International Chamber Commerce
Assistant Organizers: 
China National Food Industry Association Candy Committee 
American Laurel International Corp.
Chinese Food
Chinese Food Quality 
Sinmag Bakery Equipment (Wuxi) Co., Ltd. 
Organiozers£ºBeijing Jing Mao Exhibition Service Co.,Ltd        
            Beijing Trade-Promoting Associate Beijing International Economy and Technology Cooperation
China National Food Industry Association Exhibition Office  
 
Supporting Media:
Chinese Food						Chinese Food Quality 
Modern Baking						Grain and Oil Processing and Food Machinery 
Chinese Food Technology				Food Development
Chinese Food Industry				China 1Food Net 
Food Science      					Chinese and Foreign Food Industry
Chinese Food Production Industry		Chinese Food Business Net 
Chinese Packing Net					Asia Packing Industry Press
National Food Net					Packing Market Net
Chinese Food Circulation Net			HuiCong Packing Business Net	
Chinese Food Exposition Net			Chinese Food Trade Net
Chinese Food Online					Chinese Health Food Net
Chinese Food Technology Net			Chinese Food Industry Net
Chinese Business Opportunity Express	Chinese Economy Times
(Altogether there are 60 media).

II.	Target Audience of the Exposition 
The sponsors make full use of their advantages to invite senior professional buyers through professional media in this 
industry, letters, emails, and news conferences, especially distributors of raw and supplementary materials and equipment 
for baking, professionals from food enterprises, food factories, bread houses, cookie houses, hotels, restaurants fast food 
companies and convenient noodle factories, as well as investors, traders, cooperators, government departments, associations, 
academies and institutes, etc. 

III.	Advantages and Characteristic Service of the Exposition 
1.	This exposition is organized by authoritative department and gains the support of authoritative media in this 
industry. The organizers are of rich experience in holding international expositions. They will offer perfect service to 
exhibitors and the audience. The sponsors will offer characteristic accessory service within limited time to enterprises for 
their plan and organization. There is well-conceived advertising plan and professional audience invitation plan. The 
organizers build a database with more than 100,000 records of professional buyers in food production industry basing on 
their exposition experienced accumulated in several years, which guarantees the great success of the exposition.
2.	The organizers cooperate widely with foreign enterprises in the exposition industry. Demos of special powder 
application technology, baking equipment application technology, preparation of moon cake will be organized. Lectures, 
professional seminars, technical exchanges and new product releases will also be available for exhibitors and the visitors 
to get information as much as possible and find plenty of business opportunities. (Technical exchanges and new produce 
releases are RMB4800 yuan each.) In addition, the organizers accept powerful enterprises as assistant sponsors and title 
holders. (For more information, please contact the organizers.)  
3.	Beijing Exhibition Hall locates at Xizhimen of Beijing, a busy downtown area and a geologically advantageous 
location. It was renovated in 2003. All facilities there are of top quality among modern exposition halls. 
VI. ¡¾Schedule¡¿
Preparation period: April 25 to 26, 2005   Exhibition period: April 27 to 29, 2005
IV.	¡¾Range of Exposition¡¿
1¡¢Bakery Foods: various bakery  foods .
2¡¢Bakery  Machinery : food  processing  and  packaging  machinery  such  as  bread  machinery , bakeries  logistics  
supplies  to supermarkets , publications on bakery.   
3¡¢Bakery Materials: purpose-used  flour , pre-mixes, cereal flour  and  starch ; special  oil,  special  dairy  products; 
food  addicitives  such  as  fiour-improver ,  bread and cake  improver  ,yeast,  flavours,  essences , food  colorants and  
sweeteners ; various  fillings,  dried  fruits  ,nuts  and  preserved  fruits ; shopfroont  exhibits  such  as  fresh  cream 
,  chocolate, candy , candles and  models ; moon cakes, cakes  package  and  packaging  supplement  materials , etc.
IX. Booth Size and Rent 
Standard booth (9 square meters) with 3 sides of partition boards, carpet, one table (counter), two chairs, two radiating 
lamps, one jack (220V/5A), banner plate.
Domestic companies (9 square meters):RMB 8000 yuan (3m*3m) (AREAA)
                                RMB 6800 yuan (3m*3m) (AREAB)
Foreign companies: (9 square meters): USD 1,800 (3m*3m)
Indoor raw space (minimum 36m2)
Domestic companies: RMB800 yuan/ m2 (AREAA)
 	RMB700 yuan/ m2 (AREAB)
Foreign companies: USD 180/ m2
Note: each corner booth is subject to 10% additional charge for special decoration and booth engineering management. The 
exhibitors should pay the electricity for self-used electric appliances and exhibit demonstration
V.	Exposition Procedure
   ¡ø Fill in the exposition application form and affix an official seal, then fax or send it to the organizer. 
¡ø Remit half or all charges payable to the organizer within one week after sending the application form. Please fax the 
remittance draft to the organizer. The payment left should be paid before March 20, 2005. 
¡ø Place allocation principle: apply early, pay early, arrange early. Charges for place facing two directions are 10 percent 
higher. 
¡ø The organizers will send the Exposition Guide to those who have paid for place before March 20, 2005 (to explain in 
detail the exposition procedure and precautions, including visa, agenda, exhibits transportation, accommodation and 
equipment renting, etc.). 
VI. Advertising and Charging Standards:
1.Ad on invitation card: (10000 pcs.): RMB 3000/1000 pcs., RMB 25000 for exclusive ad.
2.Ad on admission ticket: (300000 pcs.): RMB 3000/10000 pcs., 
RMB 50000 for exclusive ad.
3.Ad on Material bag: (5000 pcs): RMB 4000/1000 pcs., 
RMB 15000 for exclusive ad.
4.Ad in exhibition journal: RMB 18000 for front cover in color; RMB 12000 for back cover in color; RMB 8000 for inside front 
cover in color and for inside back cover in color; RMB 5000 for title page in color; RMB 5000 for  page in color; RMB 3000 
for page in black and white; RMB 1000 for page in text; RMB 500 for half page in text. Journal size: 21cm x 28.5cm for whole 
page.
(For companies who intend to make ads in other medias or at exhibition sites, please contact the organizing committee 
directly.)

VII. For inquiring details of the exhibition please contact:
Beijing Jing Mao Exhibition Service Co., Ltd.
Beijing International Economic and Technology Corp. of Beijing Council for the Promotion of International Trade
Add: B 305-307 £¬Xintiandi Building A1 South Xibahe Rd., Beijing  100028
Tel.: 86-10-64462968  
Fax: 86 -10-64462978    
Contact: Mr.Ma jun  13811658695
http://www.jingmaofood.com/hongkao/expo 
E-mail:beijingjmzl@163.com