Ideal diffuse reflectors reflect light according to Lambert's cosine law,
(these are sometimes called Lambertian reflectors). Lambert's
law states that the reflected energy from a small surface area
in a particular direction is proportional to the cosine of the
angle between that direction and the surface normal. Lambert's
law determines how much of the incoming light energy is
reflected. Remember that the amount of energy that is
reflected in any one direction is constant in this model. In
other words, the reflected intensity is independent of the
viewing direction. The intensity does, however, depend on
the light source's orientation relative to the surface, and it
is this property that is governed by Lambert's law.